BACARDI
Global Trade Marketing
Newsletters - End-to End
Bacardi Limited, the largest privately held spirits company in the world wanted to build capability by sharing best practise around the world to step change how they communicated with teams.
Dragonfly has had the pleasure of providing a seamless end-to-end solution for Bacardi’s Global Trade Team for over 2 years. We deliver impactful communication that builds capability, shares success, and drives engagement across teams worldwide.
Scope of Works
PDF design of a monthly customer marketing newsletter (with embedded links)
HTML design of a monthly customer marketing HTML newsletter
HTML Build of fully responsive HTML mailers
Mailer management & distribution via Constant Contact
Subscription list management & GDPR compliance
Monthly performance reports on engagement metrics
Actionable insights for content strategy optimisation
Content curation for best practice sharing & team engagement support
Increased collaboration & success story sharing across global teams
Due to the confidential nature of our work with Bacardi, we are unable to showcase the monthly mailers publicly - but we would be happy to discuss the project in more detail upon request.
