THE BISHOP WHEELER CATHOLIC ACADEMY TRUST

STRATEGIC MARKETING CONSULTANCY

The BWCAT is a group of schools serving communities across North Yorkshire, West Yorkshire and Lancashire.

The Trust works to fulfil a mission of working together as a true family of schools to offer high quality Catholic education, enabling young people to develop spiritually, morally, intellectually and personally.

Dragonfly provides strategic and hands-on marketing consultancy to embed long-term best practice and sustainable growth.

Scope of Work

Strategy

Delivered strategic marketing aligned with Trust-wide Catholic values.
Supported senior teams with planning at Trust and school levels.
Led 170+ stakeholder interviews to guide rebranding and repositioning.
Conducted competitor analysis to identify best practice.
Provided data-led insights for continuous improvement.
Audited school marketing and developed action plans with Head Teachers.
Ran leadership workshops to embed strategic best practice.

Creative

Directed photo, video, and drone shoots with trusted partners.
Produced websites, brochures, and open day materials.
Strengthened digital presence through content, websites, and social media.
Delivered PR strategy, press support, and media management.

Training

Provided tailored support to schools, including audits, mentoring, and toolkits.
Trained staff on marketing, admissions, and parent engagement.
Led sessions on social media and storytelling.
Shared monthly tips on admissions and best practice.